Advertising Agency Reflex
Satakunnantie 31, 3rd floor
20300 Turku, Finland
info@mainosreflex.fi
firstname.lastname@mainosreflex.fi
Revamping Orion's allergy products
Imagine wandering through a forest with the gentle rustle of leaves or a blooming summer meadow – free from allergy symptoms.
In autumn 2022, Orion Corporation’s well-known allergy product line, a staple for Reflex for many years, needed a fresh and unified look. The client wanted to update the visual identity and messaging of the flagship product, Histec, and expand the concept to encompass the advertising visuals for Orion’s other allergy products.
The goal was to retain Histec’s recognizable watercolor aesthetic while modernizing it. Understanding the client’s vision was straightforward, as the previous advertising visuals for Orion’s allergy products were already crafted by Reflex.
Freedom Speaks Volumes
The central theme of the concept renewal was freedom: as allergy symptoms fade, forests, meadows, and fields with their flowers and insects become accessible environments to enjoy once more.
Each product was given a nature-inspired watercolor background that harmonises with its packaging colors. These soft, organic visuals were complemented by clearly defined text areas and accent color highlights. This approach unified the appearance of all products within the same cohesive design framework.
The concept renewal became a delightful celebration of color, ensuring the products stand out effectively in advertising. Versatile display materials and digital solutions capture consumer’s attention both in pharmacies and other advertising environments.
The visuals adapt seamlessly to seasonal campaigns, for example golf courses or the Christmas season. This was a concept that was easy to be proud of!
Collaboration with the Reflex team runs smoothly. Project management, in particular, is well-handled, with sufficient checkpoints along the way to keep the project on schedule. Ultimately, it all comes down to people and to truly listening when it matters. I recommend Reflex’s expertise to other companies as well.
Pirjo Rajala
Product Manager, Over-the-counter medicines
Sales and Marketing in Finland
Orion Oyj Orion Pharma