Advertising Agency Reflex
Satakunnantie 31, 3rd floor
20300 Turku, Finland
+358 2 6517 2200
info@mainosreflex.fi
firstname.lastname@mainosreflex.fi
Suomen Sairaanhoitajat ry - Renewing Visual Identity
Suomen Sairaan- hoitajat ry - Renewing Visual Identity
At the end of 2021, the Finnish Nurses Association approached us with a request to renew their visual identity. We enthusiastically joined the creative process by presenting suggestions and ideas for the renewal.
Ultimately, we were tasked with creating a graphic guideline based on the new visual identity, as well as conceptualising the association’s most important annual event, the Nurses’ Days.
Since then, our marketing partnership has continued productively.
ICN Montreal – Touching Hearts Through Video
In the spring of 2023, Reflex created a Helsinki & Finland-themed video greeting for the Finnish Nurses Association to be showcased at ICN Montreal, an international nursing event.
The goal of the video was to inspire a positive, captivating, and emotionally engaging image of Finland for the attendees, while building anticipation for the upcoming ICN event in Helsinki in 2025. The video was met with enthusiasm, and word has it that it even left some participants a little misty-eyed.
Sources of the original video materials: Visit Finland, Helsinki Partners, Sjuksköterskaföreningen i Finland rf, Julia & Jaakko Kivelä