Advertising Agency Reflex
Satakunnantie 31, 3rd floor
20300 Turku, Finland
+358 2 6517 2200
info@mainosreflex.fi
firstname.lastname@mainosreflex.fi
MEDICINE SAVES LIVES – MARKETING OF PRESCRIPTION MEDICATIONS
MEDICINE SAVES LIVES
– MARKETING OF PRESCRIPTION MEDICATIONS
Marketing prescription medications requires a deep understanding of unique principles and regulations to operate effectively in this field. Success is measured not only by increased sales but also by enhancing patient outcomes, leading to longer and healthier lives. Reflex stands as one of Finland’s leading agencies in prescription drug marketing.
Direct-to-consumer advertising of prescription medications is strictly prohibited. Therefore, our marketing efforts focus exclusively on healthcare professionals, including physicians, dentists, veterinarians, and pharmacists. This approach is guided by strict ethical guidelines, requiring that all claims are supported by high-quality medical research. Despite this, we excel in delivering impactful marketing and communication across various channels.
Effective prescription drug marketing demands proficiency in medical research and therapeutic practices. It’s essential to comprehend concepts such as p-values, clinical endpoints, and progression-free survival (PFS).
Reflex has developed marketing materials for various therapeutic areas, including:
Oncology and
Hematology
Dermatology, Ophthalmology and Gynecology
Neurology, Pain Management
and Rare Diseases
Our philosophy extends beyond boosting sales; we are genuinely committed to highlighting the most effective treatments for specific conditions. For instance, if a new cancer medication has been proven to extend patients’ lifespan, it’s imperative to communicate this effectively to physicians. If a new cancer treatment is clinically proven to extend life, it must be actively and prominently communicated to physicians so that the message is heard.
At Reflex, we possess the expertise to communicate pharmaceutical messages effectively through various channels, including:
Targeted newsletters and email marketing
Digital marketing, including advertisements, advertorials, banner campaigns, and landing pages
Print materials such as brochures, guides, direct mailings, and professional journals
Event materials for conferences and seminars
Presentation materials in formats like PDF, PowerPoint, ePub, or comprehensive Spice packages
Medical campaigns and product launches aimed at healthcare professionals
