Probicare ja Probicare Pro – Combination of Quality and Expertise

Our long-standing partnership with Orion is built on mutual trust, particularly in our understanding of the scientific research that underpins the pharmaceutical industry. As a result, we were commissioned to design the visual and messaging concept for a new product category: probiotic creams.

After extensive product development, Orion had created a cream containing Lactococcus lactis cell extract, an ingredient known for its skin-renewing and strengthening properties. Combined with other key components, this formed an entirely novel cream. The challenge was to communicate these benefits effectively to both consumers and professionals.

We began by studying the product’s ingredients and their effects on sensitive and reactive skin. This research guided the creation of a clear and impactful brand message: “Probicare – The Defender of Atopic and Sensitive Skin.” We built the concept around the idea of a cream that addresses several key skincare challenges with an innovative approach.

The launch campaign initially targeted doctors and pharmacy staff. This was followed by a large-scale, visually striking campaign aimed at consumers, featuring advertorials to explain the product’s benefits to a broad audience. The launch was a resounding success, with Probicare making a bold and memorable entry into the market.